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Post by account_disabled on Mar 14, 2024 3:19:09 GMT -5
The first mistake not to make in marketing planning is not setting goals. Every marketing plan must contain goals, which are the goals that the company intends to achieve through marketing actions. Without clear goals it is impossible to discover whether a marketing campaign is helpful to dealers. Some of the most common digital marketing goals for dealers are to improve search engine rankings, establish brand positioning, and increase digital sales. The ideal approach is to select a few goals first and then add others based on the results. Few goals keep you focused. If UAB Directory your company is starting in a digital environment such as building a website and social media you cannot expect immediate sales results. One way to make goal setting easier is to use principles. Goals must be specific, measurable, achievable, relevant and time-bound. Persona marketing planning doesn’t understand personas. You need to remember that personalization is an important aspect of this new brand-consumer relationship and a requirement of the digital marketplace. If before brands chose a target audience of a mass unknown but with common characteristics, today they must focus on personas. She has a name Age Career Interests Education Level Life goals Hobbies Preferences Without a persona you can’t determine the best time and channel to start communicating. Your marketing campaigns won’t reach the right audience. Personas are one of the foundations of digital marketing planning. A tool has been created to help marketing managers develop their personas.
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