Post by eti800 on Feb 12, 2024 0:41:02 GMT -5
At this point we are not going to reveal to you that the gradual changes in consumer behavior have accelerated. And, as a consequence, many brands have not been able to adapt to this change in the speed of demand and have been left behind. Some have already disappeared. In this post, we leave you Google's recommendations to deal with these changes and uncertainty. Contact us if you need our advice. Press here . But, the key question is: Which of these behaviors will continue in 2021? Google has analyzed thousands of retail searches from 23 countries across Europe, the Middle East and Africa. It has used its Google Trends engine to identify five key consumer trends and predict they will continue in 2021 and beyond. Google recommendations are based on real searches, therefore, the knowledge extracted is very valuable for our business strategies. Recommendation 1: Consumers have become accustomed to online shopping . People like to shop. And the closures of shopping centers and establishments force consumers to look for alternative forms of shopping that give them the same experience as browsing shop windows. In some way, they look for inspiration and motivation to buy. In the process of shopping online, we see how people move from searching for specific products to actively seeking inspiration online.
Even if physical stores reopen, it is expected that the majority of consumer spending will continue to occur in the virtual store. At least for the next five years. The first consequence of this change in behavior will be that people are more likely to change their brand preferences. They will be more open to exploring and accepting alternative options. Any company, whether large or small, leader or new brand, will have to ensure that it is not only discoverable, but that it offers consumers enough information and inspiration to be chosen. Jonny Protheroe, Market Insights EMEA, Google The customer journey becomes increasingly complex as consumers Denmark Email List refine and adjust their decisions in the “messy middle” of the online purchasing process . Brands must ensure their online presence so that their product or service remains relevant in the minds of consumers as they continue to explore. Google Search Recommendation 2: Consumers think twice about who they buy from. Searches like “near me” (shopping) have remained very strong throughout 2020. Partly motivated by convenience, but also by the impulse to support businesses that have been hit hardest by the pandemic. Google Search Consumers are increasingly aware of who they buy from and consciously decide who they support or help. They prefer to buy from local and small companies. It is deduced from the large number of searches related to terms such as “business ownership” and “sustainability” . For these types of distrustful consumers, brands must find authentic and coherent ways to incorporate social and environmental aspects into their narrative. It is increasingly important for brands to be part of the conversations that.
Now they must speak from authenticity and coherence, explaining how they approach problems. However, this is not enough, talking has to be backed up by doing. With the action. Recommendation 3: Consumers expect more value than ever. With more and more people besieged by economic uncertainty, many are looking for deals to make their purchases. This has led to an increase in search terms like “best” and “promo code.” Searches for the retailer 's name along with the word "discount" have also increased. This search is usually the last one before the purchase materializes. With comparisons just a click away and promotional codes readily available, discounts have become a welcome expectation, one that many consumers desire and expect, if not demand. This behavior is expected to extend to product categories where promotional codes or discounts are not traditionally offered. At such a high rate of evolution in consumer expectations, the discount will not be the only incentive to take into account. Improving service, support during purchase, response time and availability will be key for all brands and for any product category. Debadeep Bandyopadhyay, Market Insights EMEA, Google Google's recommendations in this sense involve making offers easy to find and thus helping the consumer make decisions. Google Search Recommendation 4: Consumers expect different delivery modes. The number of searches for terms similar to delivery.
Even if physical stores reopen, it is expected that the majority of consumer spending will continue to occur in the virtual store. At least for the next five years. The first consequence of this change in behavior will be that people are more likely to change their brand preferences. They will be more open to exploring and accepting alternative options. Any company, whether large or small, leader or new brand, will have to ensure that it is not only discoverable, but that it offers consumers enough information and inspiration to be chosen. Jonny Protheroe, Market Insights EMEA, Google The customer journey becomes increasingly complex as consumers Denmark Email List refine and adjust their decisions in the “messy middle” of the online purchasing process . Brands must ensure their online presence so that their product or service remains relevant in the minds of consumers as they continue to explore. Google Search Recommendation 2: Consumers think twice about who they buy from. Searches like “near me” (shopping) have remained very strong throughout 2020. Partly motivated by convenience, but also by the impulse to support businesses that have been hit hardest by the pandemic. Google Search Consumers are increasingly aware of who they buy from and consciously decide who they support or help. They prefer to buy from local and small companies. It is deduced from the large number of searches related to terms such as “business ownership” and “sustainability” . For these types of distrustful consumers, brands must find authentic and coherent ways to incorporate social and environmental aspects into their narrative. It is increasingly important for brands to be part of the conversations that.
Now they must speak from authenticity and coherence, explaining how they approach problems. However, this is not enough, talking has to be backed up by doing. With the action. Recommendation 3: Consumers expect more value than ever. With more and more people besieged by economic uncertainty, many are looking for deals to make their purchases. This has led to an increase in search terms like “best” and “promo code.” Searches for the retailer 's name along with the word "discount" have also increased. This search is usually the last one before the purchase materializes. With comparisons just a click away and promotional codes readily available, discounts have become a welcome expectation, one that many consumers desire and expect, if not demand. This behavior is expected to extend to product categories where promotional codes or discounts are not traditionally offered. At such a high rate of evolution in consumer expectations, the discount will not be the only incentive to take into account. Improving service, support during purchase, response time and availability will be key for all brands and for any product category. Debadeep Bandyopadhyay, Market Insights EMEA, Google Google's recommendations in this sense involve making offers easy to find and thus helping the consumer make decisions. Google Search Recommendation 4: Consumers expect different delivery modes. The number of searches for terms similar to delivery.